JERRY MCGEE HAS A STORY he likes to tell about how not to launch an incentive campaign. “When the company contacted the incentive winners to book their travel, some of them had absolutely no idea there had even been a contest — let alone that they had won,” says McGee, chief operating officer of Ambassadors, a meeting and incentive services company headquartered in Newport Beach, Calif. “It was the complete antithesis of what the company had been trying to accomplish.” Of course, his ...

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