While there has been a certification program for incentive travel professionals for some time, the merchandise side of the business has never had one. Until now. In January, the Incentive Marketing Association launched the Certified Professional of Incentive Management, or CPIM, designation to recognize individuals who are, as one of the architects of the program, Marriott's Steve Maselko, puts it, “the leaders and acknowledged experts in the field.” To qualify, incentive planners are ...

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