NOW AT THE FIRST TEE … Don't underestimate the power of the little touches: As each foursome steps up to the first tee, have the starter introduce the players over a loudspeaker. Their PGA fantasy come true! Another extra-special touch: personalized name plates on lockers.

LET THEM CHOOSE. Try allowing attendees to request playing partners when they register for the conference online. Playing with people they know can add to participants enjoyment of the event.

SERVE UP ACCESS TO THE CEO. Put your chief executive officer at the course's signature hole to serve drinks to the players, suggests one certified meeting planner. Instead of meeting just the other member of a foursome, your CEO will have a better chance to chat with all the players.

TRY A SKILLS CONTEST. Save greens fees and get more people involved by holding a skills contest instead of a tournament, suggests John Lehmann, president of Network Sports Marketing LLC, Wellington, Fla. Gather your group at the practice green and driving range and have them compete for the longest drive, straightest drive, closest to the pin, chipping, and putting, with awards given to the winners. “It's a lot less money, and it can be more exciting because it's a shared experience not just with three people but with the entire group,” Lehmann says. Set up bars and seats so spectators can enjoy cocktails and network while they watch.

MAKE THEM FEEL LIKE PROS. Book a property right after a PGA or other well-known golf event, and ask to use some of the setup from the event. At The Ritz-Carlton, Kapalua, on Maui, corporate groups can hold a tournament immediately after the Mercedes Championships, when grandstands and signage are still in place.