“DON'T UNDERESTIMATE THE POWER OF DEMOTIVATION.” That's the warning of E.L. Kersten, PhD, author of the newly released The Art of Demotivation (2005, Despair Ink). In his sarcastic and scathing style, Kersten, a former university professor who had an unsuccessful stint in the private sector before forming Despair Inc. (www.despair.com) in 1998, slams what he calls the “fantasies of infinite human potential so often advanced by the motivation industry.” If employees provide the competitive ...

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