How Experient tapped into the growing, but hard-to-crack, Chinese market
Guanxi. It's more important to U.S-based meeting planners looking to book meetings in China than return on investment, room rates, or site selection. It means connections and, without it, international meetings in China are hard to accomplish. Experient has discovered the concept of guanxi and is using it to serve its clients, thanks in large part to Ping He, director, international market development at the Twinsburg, Ohio-based meeting planning company. He, who was born in Shanghai and ...
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