Global regs create new challenges for pharma exhibit pros
With pharmaceutical marketing regulations proliferating internationally, meeting and exhibit professionals face increasing compliance challenges. During a session on “Healthcare Exhibiting Around the Globe” at the Healthcare Convention and Exhibitors Association's 2008 Marketing Summit, January 24, in Hartford, Conn., participants discussed their experiences. “We see [regulators] monitoring meetings internationally and we must abide by other countries' rules” when exhibiting overseas, said ...
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