December 1, 2000
CME
Health Care News and Ideas for Medical Conference Organizers
INDUSTRY NOTES A biotech startup will team up with Merck to educate physicians about HIV drug-resistance testing. ViroLogic Inc. and Merck & Co. Inc....
Pharma Meetings
For Adult Learners Only: Active to the Finish
This column describes an evaluation technique that keeps learners active at the session's end. It was first described by the statistician Frederick Mosteller,...
Sites & Venues
Opinion Leaders' Forum
Take Out the Trade Names Q: Why do you think the use of trade names in scientific sessions is increasing so dramatically?A: The use of trade names seemed...
Articles
Education, Not Infomercials
Nurses' associations say that education on the show floor can be kept clean--free from product promotion, that is. And, they say, the benefits outweigh...
Ties That Bind
Under a media spotlight, the CME community is issuing new rules to govern relations between pharmaceutical companies, educators, and physicians.You've...
Formula for Success
What do you get when you combine high-quality content with low registration fees, and add savvy marketing strategies? Pri-Med--a healthy, growing trade...
Winning Promotion: How Sweet It Is...
Portable, yet comprehensive. That's what MM's panel of editors liked about the winner of our third annual Top Guides Contest. The on-site program for...
Copyright 101
From the photos in your brochures to the contracts you have with speakers, copyright laws come into play in just about every phase of the event planning...
Test for Success
Someone once defined insanity as doing the same thing over and over again and expecting different results, says Jack Fisher, chairman of Corbett HealthConnect,...
What's hot in the medical industry
Numbers Tell All PHARMA FIRMS STEP UP MEETINGS ACTIVITY Some lure physicians with celebrity autograph signings, some with CME, but however they do it,...
Movers, shakers, and policymakers
Kevin Wohlfort has joined the American College of Cardiology in Bethesda, Md., as director of corporate relations. Most recently, he served as director...
Groundbreaking news about hotels and other meeting facilities
On Location Hotel Guanahani Once you weather the short, white-knuckle flight from St. Maarten to St. Barthelemy--the small, chartered plane slipping through...
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