Ask Anyone to name the richest man in America, and they are likely to answer “Bill Gates.” The founder of Microsoft made his fortune not by owning land (called “real property” in the law) or things (“personal property”), but by creating and distributing the results of “brain power,” or what the law calls intellectual property. Intellectual property takes many forms — patents, trademarks, copyrights, and trade secrets — and all but patents are applicable to the meetings industry. Trademarks ...

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