WE DRAGGED AN OLD PROBLEM — attrition — into the new millennium, and despite everyone's best efforts, it continues to plague many medical societies. While culprits can be found on both sides of the booth, defecting exhibitors are the most frustrating for many association trade show planners because they tend to hold bigger blocks in the host hotels than attendees, making their absence painfully obvious to the bottom line. Why are exhibitor blocks shrinking, and what can you do about it? ...

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