For the past seven years, Atlanta hospitality industry officials have been targeting the health care meetings and convention market and the efforts seem to be paying off. "It's a lucrative market," says Carey Rountree, executive vice president for sales and marketing at the Atlanta Convention and Visitors Bureau, "and we are now beginning to get the results." Last year, some 99,095 medical industry delegates visited Atlanta and spent nearly $100 million on lodging, food, and transportation. ...

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