The vast majority of ACME sessions focus on creating and conducting superb CME. … But all is for naught if no one participates in the CME programs that result. Since this issue of Medical Meetings features coverage of this year's Alliance for Continuing Medical Education (ACME) Annual Conference, entitled “2001: A CME Odyssey,” I thought I would examine its marketing offerings. First let me commend ACME for theming its meeting with the Kubrick classic, and marketing the theme marvelously ...

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