NOW THAT PHARMA companies can no longer entice doctors to attend promotional programs with promises of baseball tickets, golf games, and fancy dinners, they are turning to a different kind of incentive: medically relevant items — and New York-based Medsite is there to help. Through its Medsite Rewards program, companies can give doctors gifts that are in compliance with the AMA Ethical Opinion on Gifts to Physicians, the PhRMA code, and the OIG pharmaceutical marketing compliance guidance, ...

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