Veggie Site Has Meat

Couldn't make it to the 35th World Vegetarian Congress in Edinburgh, Scotland, this summer? You could have read a commentary posted daily at the event Web site (www.ivu.org/congress/2002) by journalist Jeffrey Freedman. His observations remain online, giving anyone considering the next congress in Singapore in 2004 a taste for the proceedings.

Make It Viral

It's surprising how few sites use the simplest of viral marketing techniques, so hats off to Canon Communications' Medical Design & Manufacturing show, which does. On the right bar of www.devicelink.com/expo/minn02/welcome.html is the crucial button: “Refer a colleague.”

Send your tips to Susan Hatch at shatch@primediabusiness.com.