Massachusetts' new pharma marketing code prohibits physician gifts and restricts meetings.
In March, Massachusetts finalized its Pharmaceutical and Medical Device Manufacturer Code of Conduct. The toughest pharmaceutical marketing rules in the country so far, the regulations have far-reaching ramifications for healthcare meetings. The code, which will take effect on July 1, 2009, regulates interactions between drug and device companies and healthcare practitioners, placing restrictions on meeting venues, gifts, meals, and entertainment. It also requires companies to disclose any ...
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