Pharma meetings consultant Vicki Swift explains how sales training is changing from a one-off event to a strategic year-round campaign.
The old style of annual sales meetings just won't cut it anymore. In fact, the changes Vicki Swift, co-founder and president of Swift Media Group, Lake Forest, Ill., has seen happening lately in the pharmaceutical, biotech, and healthcare companies she works with are demanding a whole new way of looking at sales training that reaches far beyond an annual sales conference. Swift's company provides virtual meetings, live events, communication campaigns, and learning and development programs ...
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