An expert says big booths are out, educational theaters are in.
Josh Haynie, national sales manager with Freeman's Washington National Office, told a crowd at the ASAE and The Center for Association Leadership's Annual Conference, held in Toronto in August, that the economic downturn, coupled with all the new pharma codes and regulations, will make medical shows the least likely of all markets to return to the heydays they enjoyed in 2005 any time soon. Exhibitors are going to continue to reduce booth size, he said. But, he added, “I'm not Decorator ...
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