Bury the Blame Game

Welcome to executive editor Sue Pelletier, a 13-year magazine veteran. She brings meeting industry expertise and compassion for patients to MM.

The integrity and independence of CME has been attacked yet again, this time by Arnold S. Relman, MD, professor emeritus of medicine and of social medicine, Harvard Medical School. In his article “Separating Continuing Medical Education from Pharmaceutical Marketing,” in the April 18, 2001, issue of The Journal of the American Medical Association, Relman accuses providers of colluding with commercial supporters to turn CME into a drug industry marketing tool. He suggests that pharmaceutical companies' involvement in CME be restricted to renting exhibits, and that only traditional providers such as medical institutions be eligible for accreditation. (See story page 12.)

After reading Relman's article, I called Barbara Barnes, MD, president of the Society for Academic CME. I fully expected her to agree with Relman's conclusions — since it was nine SACME members who, several years ago, issued a White Paper calling on the Accreditation Council for CME to strip nontraditional providers of their accreditation — similar sentiments to those expressed now by Relman. But Barnes surprised me. Refusing to take a divisive stance, she said people needed to collaborate constructively to develop solutions.

Then I talked to Murray Kopelow, MD, ACCME, who pointed out that contrary to popular perception, a higher percentage of nontraditional providers, including those controversial communications companies, are earning exemplary compliance status in their accreditation reviews than are their traditional colleagues.

Attacks based on generalizations are a waste of time. Yes, there are extremely serious problems with provider/industry relationships. But I'm with Barnes — let's focus on solving them. In future issues, MM will feature case studies of successful partnerships between industry and providers, as well as practical strategies for handling those tough situations when people push the boundaries. Send me your experiences — so we can bury the blame game and build a blueprint for ensuring that CME is ethical and effective.

RSS Share

Want to use this article? Click here for options!
© 2012 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Search 125,000+ Venues

Search Meeting Space

Find Event Venues with Cvent

The Meeting Planning Blog

NEW! Capsules Latest Posts

Sign Up for Our Free E-Newsletters



Meetings Collaborative

Rate your experience with meeting venues and suppliers.

Facility / Hotel

 
Powered by: Meetings Collaborative

Latest Webinar

Beyond Marketing: What Else Social Media Can Do for Your Meetings
Thursday, May 24 | 2-3 p.m. EST

Most associations know that online social networks can be handy tools to spread the word about their meetings and events. But social media can do so much more than market. Our social media expert will uncover ways you can leverage social media to discover the educational content your members are craving, engage and energize your community, build relationships, and even simplify your meeting processes. Register Now!

VIEW ALL ARCHIVED WEBINARS

Recent Comments

Powered by Disqus

Back to Top

Explore Our Newsletters

On Medical Meetings


Meeting Planner Survival Guide

Whether you're a novice planner or a veteran, this compilation of must-read articles is your meeting planning resource.

Must-See Meeting Files

Visit the MeetingsNet expert-advice site, where we’ve got top meeting pros on camera answering a variety of your questions as well as a collection of educational—and sometimes offbeat—editors’ pick lists — from the top tech tools to the best books for meeting professionals.

Suppliers/
Facilities/CVBs

MeetingsNet makes it easy to find the CVBs, tourist boards, and facilities you need for your next meeting.

Deal Finder

Special offers brought to you by MeetingsNet.

Find A Job

Targeted to all aspects of the hospitality and special events industry.

SMM PORTAL

Your source for Strategic Meetings Management info and intelligence

Facebook   Twitter   LinkedIn   RSS Feed

Inside Current Issue

MM March 2012

March 2012

MM January 2012

Jan/Feb 2012

Nov/Dec 2011

Nov/Dec 2011

September/October 2011

July/August 2011

Browse Back Issues