AFTER YEARS OF development and testing, Data on Meetings & Events was scheduled to roll out its event measurement system in January, according to Gary Grimmer, DOME chairman, and chief executive officer of the Melbourne (Australia) Convention and Visitors Bureau. The system tracks the hotels/room nights used by attendees during a convention (including those booked outside the block), as well as the airline/class of seat/flight segments booked by attendees. Armed with this data, ...

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