"Yeah, right." That was Robin Kriegel's first response when a site selection exec said he could save her money on her next meeting. Kriegel, CAE, executive director, American Association of Medical Society Executives, Chicago, just didn't believe him. But then again, the person making the promise was someone she had long respected--Hilton veteran Brian D. Stevens, now president and CEO of ConferenceDirect, the Los Angeles-based site selection firm he co-founded last summer. Her four- person ...

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