Are third-party pharmaceutical meeting planning companies a commodity or a service? That was a question debated during an exclusive summit of independent planners at the 6th Annual Pharmaceutical Meeting Management Forum, held March 14-16 in Philadelphia. The question generated a variety of responses from the approximately 50 participants in this lively, town-hall-type session, facilitated by Barb Taylor Carpender, CMM, Chief Alliance Officer, Taylored Alliances. Here’s what ...

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