The typical exhibit hall is overwhelming and an inefficient learning environment. That’s just one of the findings in a survey of healthcare convention attendees conducted by Impact Unlimited, a Dayton, N.J.-based event production and communications company. Based on input from a focus group of 60 healthcare convention attendees, most of them physicians, over the last two years, the study reveals five major trends and gives some advice on improving the trade show experience. "Although this ...

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