About 27 percent of attendees at U.S.-based medical meetings come from outside North America, according to a recent research report conducted by the Healthcare Convention and Exhibitors Association. The special report, “Healthcare Meeting and Exhibit Marketing Globalization,” finds that, on average, 14 percent of international attendees come from Europe, 6 percent from Asia, 4 percent from South America, 2 percent from Australia, and 1 percent from Africa. Five years ago, about 20 percent ...

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