Shape CME's Future

For the first time, the Accreditation Council for Continuing Medical Education is initiating a review of the entire commercial support system, considering options ranging from leaving the process intact, all the way to prohibiting industry funding entirely. The ACCME outlined the action plan in a letter to the Senate Finance Committee, in response to the committee's concern that the pharmaceutical industry is controlling educational content. (See story, page 16.)

Since providers rely on industry grants for 50 percent of their income, according to the 2006 ACCME annual data report, the outcome of this review will have a tremendous effect on CME's future. The good news for CME professionals is that the ACCME wants everyone in the enterprise involved in creating solutions, and it will form work groups and forums to debate the issues.

I urge all stakeholders to get involved. Whether you join one of ACCME's forums, initiate a discussion group with your co-workers or local colleagues, or consider these issues on your own, step back and reflect. Go beyond the knee-jerk reaction of: Oh no, my world will fall apart without commercial support. Ask yourself: How does commercial support affect your program and your job? What would happen if it were taken away? What would you do differently if you had funding from other sources? Give yourself and your colleagues free rein to express unpopular and unconventional opinions and ideas. When analyzing proposals, don't only examine how they would improve the perception of CME with the government, the public, and the media — ask how they would benefit physician competence and patient care.

Some providers have already disallowed commercial support; some have developed sophisticated strategies for bias prevention. Learn from providers' best practices; research how various segments of the healthcare system and other industries have handled conflicts of interest.

I hope the ACCME takes the time that is needed to address these extremely complex issues and does not rush to judgment, adding layers of rules and bureaucracy that will only serve to choke the fluidity and effectiveness of CME. It will require the creativity, expertise, and passion of CME professionals across the spectrum to come up with solutions that really work. To do our part, we'll offer a print forum where you can share your recommendations. To participate, contact me at thosansky@meetingsnet.com.

On another note, you've probably already noticed that MM has been redesigned. I hope you enjoy our bold, energetic new look, which gives us the flexibility to bring you more of the targeted editorial you've asked for. In the front section, Vitals, you'll find CME and pharma industry regulatory news. Our Consult section offers advice and perspectives from CME and medical meetings experts. In our cover stories and features, we'll continue to focus on topics directed to our various reader segments: CME professionals, and medical meeting managers within associations and pharmaceutical companies. Many thanks to the editorial and art teams at MM and its sister magazines for the talent, inventiveness, and dedication behind this redesign: Group Design Director John Herr, Art Directors Joan Lockhart and Sharon Carlson, Editorial Director Betsy Bair, and my editorial colleagues Barbara Scofidio, Sue Hatch, Regina Baraban, Kristen Payson, and Barbara Brewer.

In more good news, Medical Meetings' former executive editor, Sue Pelletier, has won her fourth award from the American Society of Business Publication Editors, a gold award, Northeast region, for her January/February 2006 cover story “Bias? What Bias?” Congrats, Sue!

         Subscribe in NewsGator Online   Subscribe in Bloglines

Want to use this article? Click here for options!
© 2010 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Search for Meeting Space

Find Event Suppliers, Request Quotes

Search 75,000 Venues


Advanced Search

The Meeting Planning Blog

NEW! Capsules Latest Posts

Social Media

Meetings Collaborative

Rate your experience with meeting venues and suppliers.

Facility / Hotel

 
Powered by: Meetings Collaborative

Apex Webinars

Demonstrating Leadership in Turbulent Times

Join MeetingsNet, the Convention Industry Council, and two meeting professionals to learn how seeking out professional development and volunteer opportunities can enhance your career advancement. Click here for free registration.
View it Now! | View APEX Archives

Webinars

Association Day: How to Plan a Winning International Meeting

Join MeetingsNet for two webinars for association professionals taking meetings outside the U.S., featuring expert panelists covering topics from launching your first international meeting to budgeting, sponsorship, and negotiations.
View on Demand | View Archived Webinars

Recent Comments

Powered by Disqus

Back to Top

Explore Our Newsletters

On Medical Meetings

Must-See Meeting Files

Visit the MeetingsNet expert-advice site, where we’ve got top meeting pros on camera answering a variety of your questions as well as a collection of educational—and sometimes offbeat—editors’ pick lists — from the top tech tools to the best books for meeting professionals.

Meeting Planner Survival Guide

Whether you're a novice planner or a veteran, this compilation of must-read articles is your meeting planning resource.

Pharma Meeting Management Forum

Medical Meetings and the Center for Business Intelligence present the Sixth Annual Pharmaceutical Meeting Management Forum in Philadelphia. March 14-16.

Find out more.

Suppliers/
Facilities/CVBs

MeetingsNet makes it easy to find the CVBs, tourist boards, and facilities you need for your next meeting.

Deal Finder

Special offers brought to you by MeetingsNet.

Find A Job

Targeted to all aspects of the hospitality and special events industry.

Education
Central

Upcoming Events, Live and Online

Inside Current Issue

March 2010 cover

March 2010

January 2009 Cover

January 2010

December 2009

December 2009

MTNGS Cover

September 2009

July 20090

July 2009

Browse Back Issues