What are the benefits of room blocks for meeting organizers? More value. Attendees can often get more value when they book inside the room block. Associations and housing companies can negotiate packages that include not just low rates, but benefits such as free Internet access, breakfast, and other perks. “We find that rewarding people instead of punishing them makes all the difference,” says Liz Freyn, vice president, meetings and convention services, at The Sherwood Group, ...

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