For real and lasting impact, design event content so that concepts build, allowing attendees to connect the dots themselves and create their own "aha" moments. Here are three design strategies to help you to deliver moments of insight.
The first discussion organized by the Experiential Marketing Measurement Coalition will focus on measuring diversity, equity, and inclusion at marketing events, and will include the release of new DEI event-measurement tools.
Lighting design has the ability to completely transform a meeting room, impacting how attendees experience the space and setting the tone for the event. On a larger scale, the architectural lighting of an entire venue can set the scene: Are you...
