The online world is no longer in broadcast-only mode. Until fairly recently, the Web was pretty much a new channel for the same style of info-sharing as TV, newspapers, radio, and magazines, with the e-publisher broadcasting information to users. No more. With the arrival of social technologies including blogs, wikis, podcasts and vidcasts, YouTube, Twitter, MySpace, FaceBook, etc., the Web has become a two-way street where users also can share their opinions, knowledge, and often pure ...

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