The major guidance document dealing with “green” claims is the Federal Trade Commission's Guides for the Use of Environmental Marketing Claims, issued in 1992, revised in 1996 and 1998, and now undergoing a review that will likely result in a new document later in 2009 or early in 2010. Like other industry guides issued by the FTC, the so-called “Green Guides” are administrative interpretations of laws administered by the Commission and are designed to help ...

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