In general, hotel group rates should be lower than transient rates, right? Well, for the first time since Smith Travel Research began segmenting its average daily rate tracking, allowing it to compare group rates and transient rates, that isn't the case. Through the first half of 2009, hotels' group customers are paying a higher ADR in the top 25 markets than transient guests, according to STR. “We've seen it in spots over the last six months, but now it's basically happening in every ...

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