William F. Reed, FASAE, CMP
Everyone's heard about RevPAR, but do you really know exactly what it is? RevPAR is one of the most important measurements in the hotel industry today. RevPAR is an acronym that stands for Revenue Per Available Room. This is different from average rate in that it is a measure that divides revenue by the number of available rooms, not the number of occupied rooms. It is a measure of how well the hotel has been able to fill rooms off season, when demand is low even if rates are also low, ...
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