Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a “party” and not having any media show up. To obtain TV coverage of your event, you've got to pique the station's interest and make it easy for a reporter or crew to attend. Here's how. A Media-Alert Strategy Getting a television crew to your event requires some finesse, and the format of the pitch is different than that of a press release. A media alert ...

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