The majority of exhibition producers are seeing their events shrink this year, and many are employing new strategies to try to boost the numbers.
According to the ECEF Pulse Survey, released at the Exhibition and Convention Executives Forum, held June 11 in Washington, times are getting tougher for trade shows. Of the four metrics — number of exhibitors, attendance, net square footage sold, and sponsorships — most respondents expect declines. Specifically, 48 percent had seen a decline in the number of exhibitors compared to their previous year's show, while just 23 percent saw an increase. Also, 54 percent noted a drop in net square ...
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