I think the sweetest thing I heard at our recent Pharmaceutical Meeting Management Forum 2012 (rebranded as Pharma Forum 2012) was a comment from a first-time attendee. We were standing near the center of the exhibit hall, which had been transformed from a food station with soft seating during the day to a themed “dance hub” for the evening cocktail reception. “There’s such a good buzz at this event,” she said. That hadn’t been her experience of late ...

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