Meetings Go Hollywood
The Apprentice, April 2, 2004
Two teams of wannabee apprentices are charged with renting out the 90th floor penthouse of the Trump World Tower to the highest bidder for a one-time event. The stars of the episode? Jaclyn Bernstein, DMCP, and Rob Hulsmeyer, CSEP, DMCP, CMP, co-owners of Empire Force Events, New York, who, after two visits to the venue, were featured on camera negotiating with one of the teams for the right to rent the penthouse.
Despite a bid of $35,001, Bernstein and Hulsmeyer lost out to a wedding planner’s $40,000 bid. But the promotional value of their 15 minutes of fame was priceless. “Now I tell my potential clients,” says Bernstein, “if Donald Trump and his apprentices wanted me, so should you.”
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© 2008 Penton Media Inc.
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