WHEN DISASTER strikes, the adage “every man for himself” goes out the window. People have a tendency to work together when things look bleak, and the reaction to Hurricane Charley demonstrates once again that the hospitality industry is no exception. In the face of a catastrophe, be it September 11, 2001, or Hurricane Charley in August 2004, the hospitality industry's “competitive nature just kind of goes away,” says Mark Vaughan, director of marketing for the Marco Island Marriott Resort, ...

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