Just one incentive trip can make a huge impact, not only on the qualifiers’ performance, but on the local economy where it’s held. That’s the conclusion of a recent white paper by the Incentive Research Foundation. The paper was based on a study of a single anonymous company (“XYZ Corporation”) with several thousand employees that has had its incentive travel program in place for 18 years. The research was built around interviews with management and qualifiers, but for the economic impact ...

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