Meetings Quest Takes on Marketing

The days of meeting marketing being mainly an association issue are over, if the number of corporate planners who attended a strategic marketing session at the 7th Annual Boston HSMAI Meetings Quest trade show, held at the Hyatt Regency Boston September 18, is any indication. The interactive morning session, led by Michele Wierzgac, CMM, president of Chicago-based Michele & Company, was packed with more than 100 planners from both sides of the fence who wanted to learn about identifying