THE BEST IN THE BIZ: SITE's 2004 Crystal Award Winners
- Most Creative Use of an Incentive Program to Solve a Marketing Problem — External Marketing Campaign: Simon Hilton, 212F, Melbourne, Australia, for “The Age”
- Most Creative Use of an Incentive Program to Solve a Marketing Problem — External Marketing Campaign: Bill Bryson, MotivAction LLC, Minneapolis, for LexisNexis
- Most Outstanding Incentive Travel Program — 5 Nights or More, 5 to 75 Participants: Kim Hester, Travel Dynamics Group, La Jolla, Calif., for WBNS-TV
- Most Outstanding Incentive Travel Program — 5 Nights or More, 76 to 200 Participants: Kirsten Strand & Richard K. Lowy, PGI, Vancouver, British Columbia, Canada, for Elar Canada
- Most Outstanding Incentive Travel Program — 5 Nights or More, Over 200 Participants: Penny Wing, Incentive Travel LLC, San Diego, for Viacom Television
- Most Outstanding Incentive Travel Program — 5 Nights or More, Over 200 Participants: Morag Donald, Maritz Canada Inc., Mississauga, Ontario, Canada, for Nortel Networks
- Most Outstanding Catered Event at an Incentive Program: Harith Wickrema, Harith Productions Ltd., Oreland, Pa., for Viasys Healthcare
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