The Center for Exhibition Industry Research announced a mixed bag of findings in its new Exhibition Industry Index. Between 2002 and 2003, the overall exhibition industry reported a net square footage increase of 6.5 percent and a 6.3 percent jump in the number of exhibitors. But revenue decreased by 3 percent, and attendance dropped 0.5 percent.
Highlights of the CEIR Index were presented at the Exhibition Industry Senior Executives Summit September 14 in Washington, D.C. CEIR president/CEO Doug Ducate said the Index was created to provide an objective measure of the annual performance of the exhibition industry.
The accounting firm of Johnson Lambert & Co. created and implemented the methodology for the Index, which measures and aggregates four performance categories: net square feet of a show, number of exhibitors, number of attendees, and revenue.
Compiled from 250 events between 2000 and year-end 2003, the Index breaks down the data into 11 industry sectors or business fields.
An index value of "100" was created as the baseline value for each sector’s measurements in 2000. (The annual index score for each sector reflects performance in relation to 2000.) Here is the Index’s ranking of scores for industry sectors in 2003:
1. Sports, travel, entertainment, art, and consumer services: 118.8
2. Transportation: 112.8
3. Medical and health care: 112
4. Building, construction, home repair: 101.8
5. Professional business services: 101.1
6. Government, public, and nonprofit: 98.5
7. Raw materials and science: 97.2
8. Industrial, heavy machinery, and furnished business inputs: 95.1
9. Food: 94.9
10. Consumer goods and retail trade: 88
11. Communication and information technology: 77.8
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