WITH A COMPLEX AND GROWING product line from seven different business units, Maritz Inc. found that traditional forms of training were not enough to fully educate its sales staff. So, with the help of its business unit, Maritz Learning, the St. Louis-based travel research and performance improvement company created its own certification program for sales professionals: Maritz Solutions Certification. “The breadth of our product offering became much greater, so the product-knowledge piece ...

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