When asked how many events (including incentive trips, galas, product launches, marketing events, recognition dinners, company picnics, etc.) their organizations stage annually, 39 percent responded with six to 19-a healthy number. The second-highest percentage, 28 percent, plan between one and five a year. Almost 18 percent plan between 20 and 49 events annually. A surprising 24 percent of respondents said they would stage more events next year than this year, while 68 percent said the ...

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