With attendance at many shows down from last year, organizers are doing all they can to attract high-powered clientele—and new blood as well. Frost Miller Group and Jacobs Jenner & Kent, two Maryland-based marketing companies, recently surveyed 150 major U.S. tradeshow organizers and found that enticing first-timers was their greatest challenge. That was closely followed by attracting more high-powered decision-makers. Nancy Petitti, show director, Hall-Erickson, a major trade show ...

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