MM Produces Pharma Conference

To succeed in today's rapidly changing environment, pharmaceutical meeting planners must go beyond implementation of logistics and position themselves as experts in strategic meeting management. Toward that end, Medical Meetings and the Center for Business Intelligence have launched the Pharmaceutical Meeting Planners Forum. The conference, scheduled for March 31 to April 1 at the Doubletree Philadelphia, will give mid- to senior-level meeting planners the opportunity to discuss hot issues including how to plan successful events that are in compliance with the Office of Inspector General's pharma guidance and other regulations; how to work productively with procurement departments and third-party meeting planning companies; and how to communicate effectively with brand managers. For more information, see page 72, call (781) 939-2438 or (800) 817-8601, send e-mail to cbireg@cbinet.com, or visit www.cbinet.com.

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