Recognizing that association planners are struggling to beef up attendance at meetings and trade shows, the Chicago Convention and Tourism Bureau has recently developed a Digital Marketing Kit that helps promote Chicago as a destination to potential attendees and exhibitors. The kit contains a CD-ROM with several finished marketing pieces, including print ads, postcards, pre-show promotion banners, and HTML e-mails. It also includes an instructional manual for using the CD. Each of the ...

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