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A new program that measures the return on investment for meetings and events is based on a performance management system designed for athletes.
Called SCORE, the performance management system was created by John Clendenin, CEO of IC Logistics. Clendenin recently teamed up with Chicago-based Michele & Co. CEO Michele Wierzgac, CMM, to adapt the SCORE system to the meeting industry. Wierzgac and Clendenin also offer meeting and event professionals a presentation on the new version of SCORE, so "they can take a more proactive and strategic approach to measuring return on investment during the meeting planning process," says Wierzgac. For more information, go to www.micheleandco.com.
