After years of development and testing, Data on Meetings & Events (DOME) is ready to roll out its event measurement system in January, according to Gary Grimmer, DOME chairman and chief executive officer of the Melbourne Convention & Visitors Bureau. The system tracks the hotels/room nights used by attendees during a convention (including those booked outside the block), as well as the airline/class of seat/flight segments booked by attendees. Armed with this data, convention ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to New Tool for Event Management, you'll get exclusive access to a large archive of premium content.

Already registered? here.