As insurance marketing organizations have become increasingly important players in the financial services industry, they’ve begun to sponsor their own incentive trips for top-selling agents. "Ten years ago there were few, if any, IMOs that were hosting incentive programs," says Ed Ledford, president and CEO of Marketshare Financial Inc., an IMO in Indianapolis. "Today, it’s a growing market." Insurance Marketing Organizations provide a range of services to independent agents; most IMOs ...

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