New York Rising, a new campaign created to bring business to New York following the September 11 tragedy, has formed a group known as the New York City Meeting and Event Industry Coalition. Its focus: To bring professional and meeting groups to New York City ASAP.

The developing coalition, spearheaded by NYC & Company, will create and market a consolidated database of economic incentives and perks to attract CEOs, sales mangers, and executive directors, as well as event and meeting professionals, to hold their meetings and events in New York during the next six months. Offerings will include upgrade packages from hotels, and insider rates on air and ground transportation, entertainment, and dining. There are also exclusives such as free celebrity greetings, pre-planned and packaged patriotic special events, and attendance at practice sessions of New York sports teams.

According to Jonathan Tisch, Chairman of New York Rising, "Any meeting or event held in the next six months will be of historic importance to both the city, the participants, and the companies. The job of this coalition is to show businesspeople how it will also make good economic sense as well."

Most major meeting and event media, including Corporate Meetings & Incentives, have donated advertising space on a space-available basis.