The Executive Committee of the Pharmaceutical Research and Manufacturers of America (PhRMA) has adopted a new marketing code to govern the pharmaceutical industry’s relationships with physicians and other healthcare professionals. The voluntary code will take effect on July 1. "The new code makes it crystal clear that the interactions of company sales representatives with healthcare professionals are to benefit patients and enhance the practice of medicine," said PhRMA President Alan F. ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to PhRMA Adopts New Marketing Code, you'll get exclusive access to a large archive of premium content.

Already registered? here.