Press registration Make it easy and free. You want to encourage journalists to come to your meeting. How else can they report on it? Media alert This should go out to your press list (You did create a press list, didn’t you?) a month before the event to remind them of the date, the time, the venue, and the exciting topics to come Press liaison Pick one person to be a resource for journalists. This person should be well versed in all of your key messages, have the authority to speak on ...

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