Rumor has it that industry associations are considering a public relations campaign to promote the value of face-to-face meetings, hoping to counter meeting cancellations and attendance declines anticipated for 2002. I can think of at least three actions that would be far more effective in getting people to go to meetings: 1. Associations that can afford to should give registration price breaks and other inducements to the most vulnerable segments of their attendee and exhibitor markets. ...

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